walter e smithe daughters walter e smithe daughters

They hammer out a script, call in O'Neil and start filming. Walter e smithe is a high end furniture store, no surprise their ads are geared towards middle aged women from high income households aka suburban moms. "So that drove us, I think, to be successes.". When they get a topic, Smithe says, he tries to figure a way to blend it into an ad. The sisters get together at least twice a week, traveling from their homes in Chicago, Barrington and Riverside, leaving behind their children, husbands and home duties. But they do have a business. We dont always agree on things, Colleen says. That collective experience comes in handy ahead of any major decisions. "KFC dances to beat of familiar drummers". To make up for it, she woke up early to make heart-shaped pancakes. 2023 Zoe Communications Group | 332 S. Michigan Ave., Suite #LL-M974, Chicago, IL 60604 | 708.386.5555 | Website by Web Publisher PRO, ParentEd Talks: Free Virtual Speaker Series, A Concerned Parents Guide to Gun Violence and Gun Safety. The new generation of Smithes are featured in the company's new advertising. Shop the Sofa Sale. At-a-glance. Edited to add: Looked them up and gee, it's one of the daughters managing the marketing. One of my friends used to live near Fullerton and Western, and she would always tell people she lived near Tile Outlet. It turned out so well that Tim carried along a copy to a speaking engagement. I havent seen the Tile Outlet lady in a while!! We learned so much from these relationships, Colleen says. Spoken like the daughter of a true shop owner, as her father Walter E. Smithe III, president of the eponymous furniture retailer calls himself. Our lives can be overrun with technology, commitments and schedules. getting a penny or nickel for every clearance tag we pulled," says Meghanthe four daughters of Walter Smithe III have . That's a galaxy away from the current "Star Wars" parody. Hell stand on things, jump on them, do his best to break dining chairs. Nearby is a mangled lamp that will never find its way to a Smithe showroom floor. And they wanted a way to build the brand. Some ways to do this include mixing fabrics and leathers such as pairing linens with velvets, shag rugs, fur throws, organic elements such as rattan and bamboo even the reflective-ness of chrome can add texture to a room! Assuming your a dude your not supposed to understand the commercials. Press question mark to learn the rest of the keyboard shortcuts. This began a long series of lighthearted television commercials, which became increasingly elaborate over the next few years. The Chicago native attended Fenwick High School and the University of Notre Dame. But when they finally decided to accept, they knew they needed to come up with a unique and effective way to introduce themselves to the Chicago market as the new faces of Walter E. Smithe. Through March 16, enjoy savings of up to 20 percent on select rugs (hopscotch, anyone?) Timothy Smithe Jr. (m. 2013-2018) Kyla Lynn McCarthy (born October 8, 1986) is the daughter of politician and former Police Superintendent Garry McCarthy. And yet, as they went off to college and moved into the next phase of life, they were never expected to someday return full time. He cites the U2 music video takeoff. But now a new generationsisters Meghan, Colleen, Maureen, and Caitie Smitheis shaking things up in a big way. You may have noticed a change lately in those Walter E. Smithe (smithe.com) siblings-on-a-couch commercials. Only a year apart in age, the lively, fast-talking Smithe sisters consider one another best friends. To their delight, the reaction to that initial campaign was primarily positive, as has been the case for every commercial they've produced since. "I was invited to speak to 300-some designers in Oak Brook," he says. Compare how recession-proof Walter E Smithe Furniture is relative to the industry overall. It was a natural fit, she said. Home Cities Chicago Meet the Smithe Sisters, The new generation is shaking things up at furniture icon Walter E. Smithe. There's a preconceived notion that furniture stores are stuffy and tired, run by men in suits and catering to older generations. Walter E. Smithe also is changing up its ads. His daughters were hesitant at first, questioning whether they were ready for such a responsibility. Were often building on what we see resonating in the market and what is interesting and beautiful at the moment., Walter E. Smithe Furniture & Design is coming off a successful year of strategic partnerships with Bravo TVs Jeff Lewis and interior designer Cynthia Rowley. A 2005 advertisement showed Mark and Tim Smithe dueling with CGI-enhanced lamps in an homage to the lightsaber duels of the Star Wars films. Since 1945, the company has established itself as a reliable family-run retailer, with the second- and third-generation Smithe men at the helm. As their father, the company president, has told customers for decades, Life is too short to sit on uncomfortable furniture.. "We're dreamers and we have big ideas," Meghan said. Customers were more concerned with what we were selling versus the people who were selling it, she adds. 22 miles. Walter e smithe daughters. The journey from Point A to Point B started with an all-blooper and outtakes reel that O'Neil and Tim Smithe put together as a birthday gift for mom Florence. walter e smithe. Sisters Colleen, Caitie, Maureen and Meghan Smithe, from left, are breaking the mold as fourth-generation leaders of the 75-year-old Walter E. Smithe Furniture and Design. Kneen & Co. (399 W. Fullerton Pkwy., Ste. The company has become known over the years in particular for its quirky TV commercials Chicago TV viewers have long known the jingle, "Walter E. Smithe, you dream it we build it." We strive to bring our clients the best in home furnishings for every style, budget, and. Receive a 20 percent discount on sofas, love seats, sectionals, chaises, and more at Cassona (5241 N. Clark St., cassona.com) through March 13. Indian Trail, High Street intersection work approved in Aurora, Suspect in high-speed chase crashes into, kills veteran Indiana State Trooper trying to stop him: officials, Educators get peek at Paramount play about artificial intelligence which is set to tour schools, Do Not Sell/Share My Personal Information. Nah, I know a few of them. Those early Smithe commercials were straight-forward affairs, with each brother talking about his area of expertise -- Walt discussed the merchandise, Tim the company's designers, and Mark Smithe's delivery system and customer satisfaction -- and, of course, the furniture. PHOTOGRAPHY BY ROBIN SUBAR, When Maureen Smithe returned from maternity leave after giving birth to identical twin daughters last August (children number five and six for those keeping count), she was puzzled by the pained looks she received from some of her colleagues. He also hosted telethons. What she does: Come up with ideas that get people off their couch and into our storesand put my sisters in awkward positions (see our commercials)., What she does: Whether were working or just hanging out, my Type A personality keeps us organized and on track.. The Walter E. Smithe + Jeff Lewis showcase certainly fits the bill. The Smithe boys started out in a tiny ranch house in Des Plaines, the children of Walter Jr. and Florence. walter e smithe. Industry: Home Furniture & Housewares Stores. Lewis Lazare. Walter E. Smithe Furniture, Inc. is headquartered in Itasca, IL. (847) 933-1481. 443 were here. "They go a long way with a limited budget through the use of creativity," he says. The process starts with Tim Smithe, Pam Thorson (the company's director of advertising) and director/editor Bill O'Neil of O'Neil Productions of Wilmette. walter e smithe furniture inc. They've relaunched catalogs showcasing their furniture in fully designed spaces. Dazzling Divas Glam Mansion Offers the Ultimate Diva Experience, Family Guide to Attending a Chicago Cubs Game at Wrigley Field, Pelvic Floor Therapy Growing in Popularity for Women, 10 Non-Candy Items for Your Kids Easter Basket. with Maureen Smithe Brusznicki and Caitie Smithe Jisa at Walter E. Smithe Furniture & Design. Read the rest of the issue. They've been able to weather the unexpected storm of the coronavirus pandemic. "We take that very seriously, and we have so much passion for it.". A matte black bathtub, vanity mirrors and hardware pop against the airy walls in this modern primary bathroom. If you find the right furniture, it will last even through your kids, Colleen says. "Smithes have fun at the old ballpark". Courtesy of Walter E. Smithe Furniture and Design, - Courtesy of Walter E. Smithe Furniture and Design, Paddock Publications, Inc. is an Employee-Owned Company. The sisters left for college with a few prized furnishings and a work ethic that became a permanent fixture in their lives. While their father and grandfather are still actively involved in the day-to-day, the women have taken over the companys marketing, design, advertising and buying effortsand immediately went about altering brand perceptions. Smithe says that doing everything in-house allows them to be quick on their feet. Walter E. Smithe Furniture & Design advertising has featured everything from parodies of "The Price Is Right" to a 2013 classic in which the Smithe brothers got into a wrestling ring with Billy Corgan. Last edited on 17 December 2022, at 02:33, https://incfact.com/company/walteresmithefurniture-itasca-il/, Walter E. Smithe gives royal treatment to Royal Manner. "It was kind of a neat way to kick off our involvement in the business as a group.". Sip A Negroni While Exploring This Stunning New Home Boutique, Peruse Artisan-Crafted Collections At This Chicago Boutique, Fresh And Feminine Vibes Rule This Winnetka Boutique, Whats In Store At Chicagos New Must-See Surface Destination, 3 Things To Know About The Latest RH Gallery, Do Not Sell Or Share My Personal Information. That was the extent of his pitchman career. Walter E. Smithe wants to create a series of similar videos to give customers a behind-the-scenes look at their services and the company. Meghan was hired in 2013 and now serves as director of sales strategy. They decided on an ad campaign that would, simply, pitch their product. We are sad to announce that on October 9, 2022 we had to say goodbye to Walter E. Smithe Jr. of Chicago, Illinois. 1428, hollyhunt.com) has expanded its Great Plains textile offering with the Foreign Affair collection, which has a mix of warm and cool neutrals. Plus, they seem like nice guys. Its unnerving. The Walter E. Smithe furniture jingle "you dream it, we build it" has been a longtime fixture in the firm's television ads, just as the Smithe brothers themselves have been. After college, all three gravitated back to the family business, which was founded by their father. In the 1970s Walter left Smithe and Shanahan (His brothers remained with the original company) to start his own company - Walter E. Smithe. In fact, none of the sisters seriously considered having a career in the company, founded by their great-grandfather in 1945. Shop the label. Holly Hunt (222 W. Merchandise Mart Plaza, Ste. One spot was modeled after Apple's weird commercials. The answer -- and the sisters' secret to success -- can be summed up in three key words: Fresh. Opening Day is March 30. Warehouse workers go over every piece of inventory awaiting delivery with a fine-tooth comb, looking for things an untrained eye would never see. You may also light a candle in honor of Walter E. Smithe Jr. or send a beautiful flower arrangement to the funeral . The Smithe sisters, all in their thirties, worked in the family business as teens but pursued different career paths in adulthood. The sisters can measure the span of their careers by their childrens ages and development, so they clearly understand what its like to worry about furniture at the mercy of young, messy children. 1251 W. Thorndale Ave. Itasca, IL 60143-1149. The Smithes stand out because they're doing silly things. 74% of employees would recommend working at Walter E. Smithe Furniture and Design to a friend and 70% have a positive outlook for the business. Walter E. Smithe and Bill Shanahan founded the store anticipating a booming economy in the wake of World War II. For instance, finding that perfect piece of decorative furniture that creatively doubles as a toy box for kids games, toys and video devices. You want it to succeed and do well.". Caitie, Colleen, Maureen and Meghan Smithe represent the fourth generation helping run their Chicago-based family furniture store, Walter E. Smithe, and they're determined not to be the last. We refer to Smithe.com as our 12th store, since many of our clients are doing their research online before coming to see us in person.. "If we'd done that with a large agency, it would have been flying people in from New York and storyboards and approvals along the way," he says. His line was, `If you can talk you can breathe.'". Multi Location Business. My wife and I were just talking about this yesterday, we truly hate the Walter E Smithe commercials with the daughters. Furniture Stores. Tags: Design Controls - Facebook Instant Article, Home & Garden, Interior Design. I dont think anyone in the furniture industry does advertising well. Cindy went to college in Iowa and settled there after school. When autocomplete results are available use up and down arrows to review and enter to select. How, they wondered, would longtime customers respond to four new female faces on their television screens? Its a tough balance, but I like figuring out the retail puzzle.. "In what seems to be their unending and over-the-top zeal to self-promote, they just may be helping drive traffic," he wrote, adding, "If nothing else, the advertising suggests the chain has some suits with personality attached. About. "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention," Tim says of their advertising philosophy. 1E, kneenandco.com) continues to add to its Robbe & Berking assortment with the new Martel Bar collection, which features bar cart staples like handmade silver tumblers and cocktail coupes as well as bottle openers and nutcrackers. Please enter valid email address to continue. And Amy is a singer and songwriter. This rating has improved by 10% over the last 12 months. 9's "Garfield Goose" and "Ray Rayner" shows. The commercials are created in-house. It was an organic transition for each of us, says Colleen, the youngest sister. She had been a buyer for Abercrombie and Fitch for a few years after college when a job opened up in the Smithe merchandising office. To see these serious, stuffy guys laughing and having fun someone yelled out, `You should use that as a commercial. "[5] Of the commercials, Tim Smithe has said, "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention". There is nothing like a day spent soaking up the sun and a good book or an evening with friends and good food and drinks under the stars.